I Gave This 30-Second Toothbrush a Shot — Here’s Why I’m Not Going Back

I’m not proud of this, but for years, my oral care routine could best be described as chaotic neutral.

Mornings were a blur—brush (maybe), rinse (if time), rush out the door. Nights were worse. After 14-hour days, I’d either skip brushing entirely or give my teeth the same effort I give to skimming unread Slack threads: minimal.

And before you ask — yes, I’ve tried to fix it. I’ve bought every “smart” electric toothbrush on the market. I’ve downloaded apps. I even subscribed to one of those trendy toothbrush deliveries. But none of it stuck. Too complicated. Too many steps. Too…much.

So when I saw a product promising a full-mouth clean in 30 seconds, my knee-jerk reaction was: Yeah, right.

Still, curiosity won. I ordered the autobrush Pro for adults.

First Impressions: Weird? Yes. But Also…Kind of Genius.

When the package arrived, I opened it fully expecting to roll my eyes and toss it in the bathroom drawer graveyard. But to my surprise, the setup was dead simple. The brush itself has a unique U-shape, like a mouthguard lined with soft nylon bristles, and it connects to a lightweight handle that offers a few different modes (Clean, Whitening, Gum Health).

You apply a foam toothpaste (more on that later), bite down, move the brush side-to-side gently while it vibrates for 30 seconds—and that’s it. Full mouth, both arches, in half a minute. No timers. No guesswork. No missed molars.

It felt…odd at first. Not in a bad way, just different. Like switching from typing to voice-to-text. But I noticed something unexpected after just a few uses: my teeth felt cleaner. My gums looked healthier. And I was actually brushing twice a day. Because 30 seconds? I can do 30 seconds.

See how it works for yourself →

Does It Actually Work?

That was my biggest question. A device this fast felt too good to be effective. So I did some digging. Turns out, autobrush is ADA Accepted—which means it’s gone through independent testing and met the American Dental Association’s standards for safety and efficacy.

Even more impressive? It’s clinically proven to remove up to 82% more plaque than a manual toothbrush, especially in those hard-to-reach areas most people neglect. And it cuts gingivitis by up to 45% better than a standard brush. I’m not usually one to quote statistics, but that sealed it for me. The results I was feeling weren’t a placebo—they were measurable.

It’s also worth mentioning: this isn’t a gimmick. The brush head uses real nylon bristles (not those ineffective silicone knockoffs) and the side-to-side motion mimics what dentists recommend. It simplifies the technique, but doesn’t remove it entirely—you still need to guide the brush. Just much less room for error.

Try the 30-second brushing method →

Objections I Had (and You Might Too)

“It looks weird.” Yup, it does. Like a sci-fi mouthguard. But you get used to it in two days, tops. And honestly, after using it, traditional brushes feel clunky and outdated.

“Is it really worth the money?” I asked myself this too. $99 isn’t cheap. But then I thought about how much I’ve spent on whitening kits, missed dentist appointments, and mediocre toothbrushes that overpromise. I’ve wasted way more money chasing fixes instead of preventing problems. This feels like an investment in actually getting it right.

“Will it feel uncomfortable?” Not at all. The foam toothpaste is gentle (I picked the mint, but they have others), and the vibrations are more soothing than harsh. It’s become a weirdly satisfying part of my day—like a reset button.

Who This Is Actually For

If you’re a perfectionist who already brushes and flosses like a dental hygienist-in-training, maybe this isn’t for you.

But if you’re a working professional who’s tired of brushing being one more thing to get right every day... this might just be the answer. autobrush builds the routine for you. It takes out the mental load. No second-guessing whether you brushed long enough. No wrestling with technique.

And in 30 seconds? You’re done. Which is honestly the most luxurious part of all.

Make your brushing habit stick →

Why Now

If you’re anything like me, you’ve already wasted years cycling through toothbrushes that never became habits. autobrush didn’t just clean my teeth, it finally made oral care frictionless. Which means I actually do it. Twice a day. No excuses.

If your routine feels like it's constantly on fire, but you still care about your health, this is the kind of product that meets you where you are. No lectures. No guilt. Just clean teeth, fast.

— Written by Jordan Reeves, Ethical Editor contributor